湖南省2014年4月高等教育自学考试经贸英语试题

　　课程代码：02635

　　请考生按规定用笔将所有试题的答案涂、写在答题纸上。

　　选择题部分

　　注意事项：

　　1. 答题前，考生务必将自己的考试课程名称、姓名、准考证号用黑色字迹的签字笔或钢笔填写在答题纸规定的位置上。

　　2. 每小题选出答案后，用2B铅笔把答题纸上对应题目的答案标号涂黑。如需改动，用橡皮擦干净后，再选涂其他答案标号。不能答在试题卷上。

　　I. Multiple choice. (10%)

　　1. As the oil price rose in the past 3 months, the sale of the car ________.

　　A. decreasing B. decreased

　　C. increasing D. increased

　　2. If the goods can not be sold at such a price and in a ________ volume, the company will have no profit.

　　A. top B. high

　　C. satisfactory D. pleased

　　3. It is ________ our mutual interest to cooperate.

　　A. on B. in

　　C. at D. to

　　4. His advice proved ________ right.

　　A. to be B. be

　　C. is D. to

　　5. It is our hope to have your enquiries for ________ articles after the samples are examined by you.

　　A. special B. specific

　　C. clear D. exact

　　6. The quality of our products ________; it is always excellent.

　　A. never varies B. varies

　　C. never various D. various

　　7. Please see to it that the packing is suitable ________ a long sea voyage.

　　A. on B. with

　　C. in D. for

　　8. To expand and diversify exports leads to ________.

　　A. agricultural extension B. technological improvement

　　C. raising the price of products D. bankruptcy of home enterprises

　　9. She was a brilliant sportswoman but never ________ her early promise.

　　A. completed B. concluded

　　C. fulfilled D. performed

　　10. The media planner must also determine how ________ the advertising should run in each medium.

　　A. frequent B. frequency

　　C. frequentation D. frequently

　　II. Reading Comprehension (20%)

　　Questions 11 to 15 are based on the following passage:

　　In today’s world, trade barriers in international trade are still widespread. Trade barriers usually consist of tariff restrictions and non-tariff barriers. Tariffs are sometimes justified on the grounds that they protect domestic employment and wages, help create the competition of domestic products in the world market, and protect domestic industries.

　　A tariff is simply a tax or duty levied on a product when it crosses national boundaries. In general, tariffs can be divided into an import tariff and an export tariff. The most widespread tariff is the import tariff, which is a tax levied on an imported product. A less common tariff is an export tariff, which is a tax imposed on an exported product. For example, oil exports have been taxed by Organization of Petroleum Exporting Countries (OPEC) in order to raise revenue by controlling the supply and increasing the price of oil in the world market.

　　There are three types of tariffs, specific tariff, ad valorem tariff and compoud tariff. A speicfic tariff is expressed in terms of a fixed amount of money per physical unit of the imported product. An ad valorem tariff is expressed as a fixed percentage of the value of the imported product. A compound tariff is a combination of a specific and an ad valorem tariff.

　　Specific tariff is relatively easy to apply and administer, particularly to standardized commodities and staple products. Ad valorem tariff can be applied to products with a wide range of grade variations. Compound tariff is often applied to manufactured products embodying raw materials that are subject to tariffs.

　　11. The main purpose of levying tariff is ________.

　　A. to protect domestic employment and wages

　　B. to help create the competition of domestic products in the world market

　　C. to protect domestic industries

　　D. A, B, and C

　　12. Which of the following is NOT right?

　　A. Trade barriers in international trade are still widespread.

　　B. The most widespread tariff is the import tariff.

　　C. Levying tariff is the only way to protect domestic industries.

　　D. Levying tariff can make domestic products more competitive.

　　13. Oil exports have been taxed by the Organization of Petroleum Exporting Countries (OPEC) in order to ________.

　　A. decrease the export of oil

　　B. raise revenue by controlling the supply and increasing the price of oil in the world market

　　C. control the use of oil and protect the oil resources

　　D. None of these

　　14. Which of the following is right?

　　A. Non-tariff barriers can also be used to protect domestic industries.

　　B. Ad valorem tariff can be applied to staple products.

　　C. The purpose of leaing export tariff is to increase revenue.

　　D. Tariff is never imposed on domestic products.

　　15. Speicific tariff is ________.

　　A. often applied to manufactured products embodying raw materials that are subject to tariffs

　　B. relatively easy to apply and administer, particularly to standardized commodities and staple products

　　C. expressed as a fixed percentage of the value of the imported product

　　D. often applied to products with a wide range of grade variations

　　Questions 16 to 20 are based on the following passage:

　　The key building block for Audience Advocacy, and a way to focus on benefits rather than features, is to constantly ask the key question: What’s in it for you? It’s based on the more common axiom, “What’s in it for me?” I’ve shifted the ultimate word to you deliverately, to shift the focus from you to your audience. This shift emphasizes the ultimate need for all communicators to be focused outward, on the needs of their audience (you), rather than on their own needs (me). This is the essence of Audience Advocacy in action.

　　In refering to this key question, I’ll use the acronym WIIFY (pronounced whiffy). By constantly seeking the WIIFY in any persuasive situation, you can ensure that your presentation stays focused on what matters most: getting your audience to move from Point A to Point B because you’ve given them a very good reason to make that move.

　　The WIIFY is the benefit to the specific audience in your persuasive situation. There will usually be one overarching, grand WIIFY that unites the entire presentation and is at the heart of your persuasive case.

　　For example, when an entrepreneurial CEO and her management team launch an IPO road show for potential investors, the WIIFY is, “If you invest in our company, you’ll enjoy an excellent return on your money!”

　　On the other hand, when a corporate headhunter makes a job offer to a sought-after young recruit, the WIIFY is, “If you join our firm, you’ll be starting an incredible career with great pay, fascinating challenges, and the prospect of some day becoming the company president!”

　　When a partner in a marketing consulting firm makes a new-business proposal to the chief operating officer (COO) of a Fortune 500 company, the WIIFY might be, “If you hire us, the expertise we’ll provide will improve your promotional plans, increase your market share, and boost your profits—and your personal stock options will double in value!”

　　There’s an old adage: “You can never be too thin or too rich. ” I propose to amend that with: “…or offer too many WIIFYs. ”

　　16. According to the passage, the essence of Audience Advocacy in action is ________.

　　A. to find the key building block for Audience Advocacy

　　B. to discover a way to focus on benefits rather than features

　　C. to shift the focus from you to your audience

　　D. the ultimate need for all communicators to be focused on the needs of their audience rather than on their own needs

　　17. The acronym WIIFY probably means ________.

　　A. what benefits your audience can get from your presentation

　　B. what benefits you can get from your audience’s presentation

　　C. what benefits you can get from my audience’s presentation

　　D. what benefits your audience can get from my presentation

　　18. Why should you constantly seek the WIIFY in the persuasive situation?

A. Because you give your audience a good reason to move from Point A to Point B.

　　B. Because you can make your presentation stay focused on what matters most.

　　C. Because you can get your audience to move from Point A to Point B.

　　D. All of above.

　　19. The last paragraph indicates that________.

　　A. you can not be so thin as what you want to be

　　B. you can never bo so rich as what you expect to be

　　C. the more WIIFY you offer, the better the result will be

　　D. you can not offer too many WIIFY as you hope to

　　20. The best title for this passage could be ________.

　　A. The Constantly Asked Question

　　B. A Good Way to Focus on Benefits

　　C. What’s in It for You

　　D. The Key Building Block for Audience Advocacy

　　非选择题部分

　　注意事项：

　　用黑色字迹的签字笔或钢笔将答案写在答题纸上，不能答在试题卷上。

　　III. Fill in the blanks with the words from the box. (10%)

　　by for from in into of on per with

　　21. We need a book dealing ________ the requirements of importing documentation of German government.

　　22. Discounting must be in step with the times since its number and variety of converts grow steadily ________ year to year.

　　23. Quoting export price is even more difficult and includes meticulous cost calculation prepared well ________ advance.

　　24. The best initial indicator of whether a market will be able to buy a particular product is the fact that the same product is or is not presently being imported ________ that country.

　　25. The search ________ the information must always begin with an objective, and then there must be a research plan.

　　26. Our resources, and particularly our trained marketing personnel, are sarce; we must be selective and concentrate our marketing efforts ________ the markets which will yield the best result.

　　27. The monetary value of the duty varies ________accordance with the monetary value of the product.

　　28. Many countries with small populations and very low ________ capital income find that they have the natural resources to produce particular product.

　　29. The extension ________ the trader’s domain is highly important, since it enables the vendee to make a choice between alternative goods in satisfying his needs.

　　30. Expansion and diversification ________ exports also leads to improvement in the level of technological “know-how”.

　　IV. Give the Chinese equivalents to the following abbreviations. (10%)

　　31. CIF

　　32. DP

　　33. B/L

　　34. credit standing

　　35. EEC

　　V. Put the following phrases into English. (10%)

　　36. 自由贸易区

　　37. 关税壁垒

　　38. 原产国

　　39. 货物理事会

　　40. 即期汇票

　　VI. Translate the following sentences into English. (20%)

　　41. 公司开了几次会议为新产品定价(set prices)。

　　42. 这些价格和以前的成本有关联(relate to)。

　　43. 一份典型的出口合同通常包括(involve)5个要素。

　　44. 那么，可向保险公司提出索赔(claim)。

　　45. 这种产品就其质量和价格来说(in terms of)具有竞争力。

　　VII. Translate the following sentences into Chinese. (20%)

　　46. The negotiation was tied up by the accident.

　　47. They will provide us with technical support.

　　48. It’s important to depend on ourselves to gain the victory.

　　49. We should act in accordance with the rules.

　　50. Many countries take measures to restrict imported goods.

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